[President's Address]
Talent is the 1st productivity of New Pearl Group
Innovation is the base of New Pearl to set up its own business as well as the origin of success
Success is one attitude, put all heart into the job and enjoy it positively, that is the success
People of New Pearl advocate self-confidence, self-respect, self-improvement, independence
Obey the whole, respect individual
Don't do unto others as you wouldn't have them do unto you

[Company Spirit]
Be a pioneer, enterprising, innovative, contributive

[Management Theory]
regard "quality first" as the goal, "customer be satisfied" as the direction, "products innovation" as motive force," "enterprise's benefit" as the center

[Production Theory]
Making the process is for the customer.

[Environmental Protection Theory]
Product is examined especially through the country's key inspection organ, accord with the request of environmental protection;
Strictly inspect the purchased of raw material, get rid of the material harmful to the human body;
The products accord with GB 6566-2001 national standard, belong to the products of A type; Adopt nanotechnology, easy to clean, low water absorption, strong to defend dirt;
Mos is of great hardness, wearable, acid-proof, alkali-proof ,high intensity of fold-resistance
Anti-cold, the firing temperature reaches 1250 degrees Centigrade the most
The packing of product is elegant in appearance, there is not only the vision can be enjoyed, but also retrieve again , avoid the pollution .

[Marketing Theory]
Exchange the faith from customer on New Peal through showing our sincerity
Let the user experience the charm of New Pearl in use of product
To do is better than to say.
Company undertakes the responsibility to wake the consciousness of consumer's rights and interests Only the thought of dull season, there is not market of dull season.

[Talent Strategy]
Talent idea: Conscience, skill
The market competition is the talent's competition after all.
Create the talent first, then build the brand.
No value means fault for the management staff.

[New Peal Conduct Rules]
Be practical and realistic, honest

[Work Style]
Be precise and particular, full of youthful spirit, and respect work, dare to innovate